Semalt: Why Do You Need A Diverse Range Of Anchors?

Table of Content

  1. Introduction
  2. Link Building And Anchor Texts 101
  3. What Is Anchor Text?
  4. Types Of Anchor Texts
  5. The Importance Of Anchor Texts
  6. Understanding The Significance Of Anchor Text Diversity
  7. Conclusion

1. Introduction

Search engine optimization (SEO) won't be search engine optimization without a well-founded backlinks and anchor text strategy. The reason is that backlinks and anchors make up a very huge and important aspect of SEO. However, using just any backlink can't improve your website's authority and traction; just the same way using the same ole bland anchors without diversity can't improve your site. 

Using a wide range of anchors is very important to SEO because it improves click-through rates and makes a website gain more authority and prominence. By including making use of various keywords and texts as your backlink anchor, your web that means? Google will favor your website. SEO experts have found enough evidence to prove that no webpage can rank high on Google without using relevant keywords strategically yet naturally placed in the content.

2. Link Building And Anchor Texts 101

Most people are aware of the importance of quality backlinks when aiming for a high ranking on search result pages. Still, most people don't know that the anchor texts attached to the backlinks play a significant role in the impact of the backlinks, your overall website performance. 

Just like the domain authority and overall relevancy of any website you're linking to affects how Google algorithms perceive your website, your anchor texts can also have positive, negative, or neutral consequences on your website performance. So, if you haven't already started paying attention to your anchor text, now is the time to get started. Here's what you need to know about anchor texts and to make use of them the right way to improve your website performance.

The more relevant your anchor text, the more valuable your backlink would be. Asides from communicating your content's relevancy to Google, relevant anchor texts also help improve the user experience. They help direct the web visitors to more information that's related to their initial search query. 

Most web visitors feel annoyed once they realize that they were baited into clicking a link that has nothing to do with the content implied by the anchor text. They would most likely exit the page as fast as they came in, and you know what that means? A high bounce rate could make Google derank your site. 

This is why you need to focus on only using words or phrases relevant to both the initial webpage and the one you're redirecting to as your anchor text. Anchor text is an essential attribute that determines a backlink's value. And as Google's algorithms keep getting smarter, more attention is paid to the usage of anchor text keywords in a natural and readable way. 

Although anchor texts act as keywords that interact with Google's bots for relevant search results ranking, they are much more than that for the website visitors. They act as follow-up content pointers and website linkers. Given their obviousness in content, they must be distributed in a sizeable relevance volume across your content to help improve your linking profile and overall SEO performance. Distributing a diverse variety of your anchor texts across your content will benefit your backlink profile in the short and long run.

3. What Is Anchor Text?

Anchor text is a clickable text in a hyperlink that directs or links one to another webpage or website. Google uses the anchor text and the other words around it to understand what the linked page is about.

4. Types Of Anchor Texts

The value that diverse anchor texts bring to your backlink profile differs depending on the anchor text type. Here are the types of anchor texts.
  • Naked URL - Here, the link (URL) itself acts as both the anchor text and the hyperlink.
  • Branded - This is the type that contains your brand name.
  • Generic - This is the type of anchor text that's just generic and non-informative. Examples include "click here," "for more info," "this," etc.
  • Exact Match - This refers to anchor texts that are the exact keyword that you want to rank for.
  • Partial Match - This refers to hyperlinks with a variation or variations of the keyword(s) you want to rank for.
  • Phrase Match - These are links with the long-tail keyword you are trying to rank for.
These types of anchor texts all have different values in Google's eye. For instance, keyword-rich anchors perform much better than generic anchors. Therefore, as you try to build your backlink profile, you should endeavor to familiarize yourself with the different types of keywords, know which to use per time and how to use diverse varieties.

5. The Importance Of Anchor Texts

I. High Website Ranking

The importance of anchor text in link building cannot be stressed enough. It is crucial because, without this vital component of links, the site's ranking would be very low. Keyword-rich anchor texts hold the potential to attract many customers to the website. 

Moreover, they also carry the power of bringing low authority websites to the top of the search engine result page just because those pages contain high authority links and rich anchor texts. So you see the texts attached to links are very valuable since they help improve the rank of the website.

II. Building Stronger Ties With Other High-Quality Websites

Another major importance of anchor texts is that they give the links strong ties to the other websites. Thus, when someone searches for a particular term or phrase, these anchors provide a relevant search result of web pages that can answer the user's search query. 

Hence, the search engine results are affected by the relevance and diversity of anchor texts. The quality of the anchor text links is also crucial. That's because they have to be relevant to the topic of the webpage. This is also why anchors should not be stuffed with random words. It could affect the search result page's query relevance.

III. Boosted Website Traffic

Anchor texts can very much increase your website traffic. They do this by giving your web content more visibility on Google search result pages. If Google's algorithm notices that you have diverse anchor texts relevant to a user's search terms, it'll deem your content valuable enough to show up within the first page of the search result. 

By doing this, the probability of more people clicking on your website link to access your content has increased. Also, if visitors find the content they were redirected to through the hyperlinks very informative, they are more likely to share it. Of course, this is also bound to increase your website traffic.

6. Understanding The Significance Of Anchor Text Diversity

Anchor text diversity is essential to SEO. Your content has to be keyword-rich and contains diverse anchor texts so that the search engines find it easier to categorize and classify it. The more diverse the keywords / anchor texts, the better the classification and the better the ranking. For an effective page content, the content has to be keyword-rich, informative, unique, and precise - that's the essence of diversity.

The importance of anchor text concerning backlinks lies in the fact that these links provide a ready list of websites that specific content pieces are linked to. Your content needs to have diverse types of anchor texts so that the search engines find it easier to categorize and classify it and make content navigation easier for your website visitors. 

The relevance of the page content that you're linking to also matters a lot. You must concentrate on linking only a page relevant to the context of the anchor text. They should also be placed in the proper spots so that they provide sufficient information to the visitors. The frequency at which the keywords are used has a considerable role to play in ensuring that your website is prominent in the search engine results pages. 

The frequent use of long-tail keywords as anchor texts reduces the competition considerably. Anchor text quality, as well as diversity, plays an important role in ensuring that your website is search-engine friendly. A website with relevant long-tail keywords as anchor text is far more likely to be highly ranked than without them.

7. Conclusion

There are indeed many things that need to be taken care of while optimizing your site to make it well visible in the SERPs, but you shouldn't neglect your anchor texts because of those. The fact is that the significance, relevancy, and diversity of your anchor texts come to play in determining your website's performance.

If you want to achieve good rankings and make your website draw in huge traffic, you should endeavor to balance all aspects of search engine optimization. None should be left out, not even the seemingly inconsequential anchor texts. Why? They all have different roles to play in building a high-performing website. If you are just getting started on link building or neglecting anchor text diversity, it might seem complicated to get right back on track. You don't have to worry, though. The best SEO agency in town - Semalt got you covered.